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Helping Latin American Businesses Succeed

Specializing in all facets of eCommerce operations consultancy to allow businesses to find better commercial results, regardless of their industry.

About Me

Reshaping The Future

I am Aaron Rodriguez and I specialize in helping businesses throughout Latin America improve and optimize their internal processes to achieve greater growth.


eCommerce Authority

A Commercial Director with more than 16 years of experience in developing customer loyalty in the Central American market, especially in Panama and Mexico, in different marketing channels.

GBS Consultores

• Optimize financial performance, develop strategic decisions on capital allocation and establish financial measurement systems.
• Responsible for the optimization of the general strategy of the company while maintaining the mission and vision.
• Establish the corporate culture while providing direct management of public relations with customers and suppliers.


• Responsible for developing products to increase sales safely through digital channels.
• Develop commercial strategies in conjunction with transnational companies, including Booking, Expedia, and others, to increase the presence of eCommerce products and services.
• Create strategies to increase the client portfolio and billing levels in clients in the region.
• Develop and lead training of executive teams for sales and customer follow-up.
• Manage marketing plans and support materials for internal and external customers of the company.

BBG Holding

• Responsible for creating, maintaining and managing all the information technology policies of the company based on standards sent by headquarters in San Diego, California.
• Responsible for evaluating the technological needs of the company, as well as the design and application of business strategies for the application top-up system for pre-paid telephones in Costa Rica and Guatemala.
• Member of the company’s business planning committee at a regional level.
• Provide implementation of a top-up system for businesses and corporate companies for about 10,000 active points, with sales close to $6M per month and 2.5M monthly transactions.


• ITR representative in Costa Rica, responsible for country operations.
• Manage sales operations in the country while overseeing income control, benefits, billing, cash transactions and more.
• Establish the objectives and set the budget through the development and planning of objectives to be met by the organization.
• Report directly to company CEO and directors, providing regular operational statuses and sales performances.

My Skills

Professionalism, expertise and knowledge are the driving forces behind all of my endeavors

Market Analysis


Market Analysis

Expert in analysis of market studies, implementation of business plans and management and optimization of resources.

Strategic Analysis



Development of alliances to promote company objectives. Interact with company leaders, regulators, governments, customers and suppliers.

Process Analysis



Capacity to develop new processes that require broad application to improve work processes and achieve organizational objectives