Aaron Rodriguez explains how to use artificial intelligence to improve business management

The incorporation of artificial intelligence (AI) in the management and administration of companies favors their management and optimizes results. Its utilities and functions are very broad, from online behavior prediction to automatic and systematic data management and analysis. Thanks to the integration of this type of development into the business management software, it is possible to go a step further and turn it into a real digital nervous system for companies, implementing customer experience and workplace productivity tools. Aaron Rodriguez, a specialist in business optimization, explains how AI has come to change the game concerning improving business management.

AI is a replication of human intellect through complex technological processes and systems. “Thanks to technological advances, it is now possible to extrapolate some of the unique peculiarities and capabilities of the human brain to technology. We can apply technology to any field and, therefore, it is possible to nurture inert beings with human thought,” Rodriguez explains.

Giving life to any entity has its advantages. The most important one is that it is possible to complement the human intellectual effort and add a plus through technology that will allow us to save time. We already know that time is money. The machines that emerged during industrialization are based on mechanical processes. However, the implementation of AI allows them to solve problems and make decisions on their own.

“Technology applies to any field that is of interest to human beings. One of them is business,” Rodriguez asserts. “If we analyze where the most time is wasted as an entrepreneur, it is in business management. There can be no margin for error. Resource optimization is where all efforts should be concentrated to maximize the benefits that AI brings in a business structure.”

Business management has become increasingly complex as the massive volume of data generated every day by each individual is greater. Technology has had a lot to do with this and, in order to simplify processes, a great opportunity has been identified to enhance business development and management.

“Having access to so much data, we must understand that they all have their function and usefulness. Losing them along the way translates into a loss of information and, therefore, of productivity and money. Analyzing and making decisions based on this data is a key factor for certain activities in the company,” Rodriguez suggests.

Every department in a company is subordinate to a business management system that ensures its proper functioning. In all of them, the optimization of resources in the shortest possible time is rewarded, guaranteeing the maximization of profits. The accelerator that allows this goal to be reached sooner is AI. AI improves all the variables that directly affect business management functions: productivity, workers, customers, products and the labor market.

Some of the advantages of AI in the sales department are that it automatically populates, monitors, and updates activities related to the company’s CRM database, recommends the best response to a customer via email, and also tracks each stage of the funnel to determine the likelihood of conversion to a sale. It will identify why the user did not end up making the purchase.

In the case of the marketing sector, AI can also work wonders. It automatically predicts what the opening rate of an email will be, as well as the subscription rate to a newsletter. It sends products recommended exclusively for each user based on recent purchases.

“AI, especially machine learning, is the most important general-purpose technology of our era,” Rodriguez asserts. The impact of these innovations on business and the economy will be reflected not only in their direct contributions but also in their ability to enable and inspire complementary innovations, new products, and processes are made possible by AI.

Aaron Rodriguez explains how businesses can best plan for employee vacations during the holidays

In smaller companies, agreeing on the days off for each employee can be easy, but when you reach a certain number of employees, balancing vacations can become a real Tetris-like game of strategy. Aaron Rodriguez, a specialist in business optimization, comes to help decipher that puzzle by explaining different plans for businesses to manage their employees’ vacations in the best possible way during these upcoming dates.

In companies, there is usually a certain system of priority or criteria by which some employees can ask for their vacations before others or, failing that, serve as a way for the company to make a decision in a conflict situation. These criteria can be based on different factors.

For example, many companies, in order to favor the family conciliation of their employees, will favor those employees with school-age children when requesting their days off so that they can accommodate them to school vacations.

Seniority in the company is also taken into consideration. Those workers who have been with the company the longest are the first to choose, a way of compensating employee loyalty.

“There are companies that also adopt the rotating system. One of the fairest systems, since employees will always have the opportunity to be the first to choose. Employees should know how this works so that they can adapt and organize themselves, thus avoiding misunderstandings and tense work environments later on,” Rodriguez explains.

It is of utmost importance to know what each agreement and contract establishes. Just as each agreement specifies the minimum vacation days of the employee, it can also specify, if necessary, dates on which an employee may not request vacation. Similarly, the company may establish a period of time in which, due to a high volume of work, all employees must be performing their duties, or on the contrary, due to the closure of the entire company, it is mandatory to take vacations on those dates. Whatever the situation, this information must be included in the contract, the employee must be aware of it, and of course, the HR manager must also be aware of it.

“No advice will be really useful if you don’t have the right tool to manage all the information,” Rodriguez asserts. “Many companies use complicated excel spreadsheets to plan their employees’ days off. At first glance, this may be a good idea, but in the long run, this is unsustainable.”

To begin with, the calendar has to be created from scratch to suit the company’s own needs, which is time-consuming and requires technical expertise that not everyone possesses. Then, this type of template can quickly become obsolete if they are not updated with a high frequency and if there is more than one, problems can easily arise.

The best way to optimize the absence management process is to have HR software that allows the automation of the leave request process for both the employee and the HR manager.

Currently, there is efficient software in which each employee can access his or her Employee Portal and easily and quickly select the vacation days or absences he or she wants from the calendar. Subsequently, his supervisor will receive the notice and will be able to accept or reject it at the moment by consulting the same calendar and the absences of his colleagues. Upon acceptance, an automatic update will be created in the company calendar so that everyone is informed and can adapt accordingly.

These programs are adapted according to the city in which each company’s headquarters is located, with local holidays updated each year, and allow the administrator to create a completely customized vacation policy. Also, as the software is synchronized with the employee’s labor information, it calculates the proportional vacation days available to each employee according to their type and date of the contract as well as the days off that have been accumulated from one year to another, as long as the company allows it.

“Using an online human resources program to manage your team’s vacations and absences is the best option to avoid mistakes such as forgetting to enter them in the right excel, not receiving the correct information on time, or losing all the information in an unfortunate accident,” concludes Rodriguez.

Aaron Rodriguez explains how SMEs can introduce effective digital marketing plans

Today, more than ever, it is essential to have a presence in the digital world, especially if you are an entrepreneur with a growing company. As digital is such a vast medium, it is necessary to create opportunities to stand out and sell more. Digital marketing strategies are the key to reaching future consumers and retaining them as customers of our products or services. Aaron Rodriguez, a business optimization expert, explains how SMEs can create different plans to introduce effective digital marketing.

Digital marketing has revolutionized the ways we have to approach our target audience or target, through the use of the tools that the Internet gives us as social networks, blogs, websites, e-commerce sites, etc.

It has also modified and diversified consumer behavior. “The concept of strategy can be defined as a set of coordinated actions to achieve one or more specific objectives. When we start creating a digital marketing strategy, we are generating a process to satisfy the customer in their needs or desires,” Rodriguez explains.

In this sense, a digital marketing strategy allows us to define how to approach our market, aligning all the activities and goals we want to achieve through the Internet. It is necessary to develop a digital marketing strategy for our company since we would have in our hands a navigation chart that clearly defines where we want to go, what we must do to achieve it, and how much money we are going to invest in it.

“A digital marketing strategy depends mainly on the objectives and the budget,” Rodriguez stresses. “In other words, what we want to achieve and the speed at which we want to achieve it. This will direct our marketing budget to where it will have the greatest impact.”

Another reason to create a marketing strategy is the possibility we have to know our ideal customers, to be able to meet their needs and exceed the expectations of our current and prospective customers.

Not having one leads us to perform actions without a clear plan and these actions may not be as effective as we expect. Or, if the actions work and the business grows, we will be unable to scale them to maintain and sustain constant growth.

Every strategy is different; there is no template that says exactly how to do one since every business is different and so is the behavior of its customers. However, there are essential elements that are present in almost every digital marketing strategy we find today.

“The first is information, yes, as much information as possible about our target audience or target, including demographic data and what we consider relevant according to the area in which our business is. The more we know about our target, the more effective our marketing strategy will be. Likewise, we must have all the information about our brand complete, clear, and organized,” says Rodriguez.

Goals and objectives are great tools to avoid deviating from the route we have traced. It is very important to know what we want to achieve, in terms of marketing and sales, as this will allow us to know which strategy best suits our needs.

A conversion funnel is a “virtual machine” that takes visitors to our digital channels along the path to purchase. In other words, it is a carefully designed route that guides users through the different stages they have to go through to meet a goal determined by our marketing strategy.

This tool is essential since it is not enough to use the different digital marketing platforms but adapt them to what the customer really wants. It also helps us to understand what exactly we must optimize to obtain better results.

When it comes to designing and carrying out a digital marketing strategy, it is important to be able to count on expert human resources to carry out all the necessary steps to achieve success in the search for the growth of our business through the Internet, in addition to working so that this growth is sustainable and constant over time.

“As you can see, a digital marketing strategy requires an investment of human and financial resources,” Rodriguez asserts. “To develop one, you can learn in courses, hire an agency or create an in-house department. But no matter the size of the department, you’re always going to need money to invest in advertising and buying software.”

Aaron Rodriguez explains how to implement process management automation

Experts and market analysts agree that the new reality after today’s pandemic will impose a new paradigm. It will no longer be enough to be effective for a company to survive; it will be essential to be efficient, to offer the best product or service, with the highest quality at the best cost and in the shortest time. Something happens by optimizing to the maximum the human and technical resources available to the company by implementing process automation. Aaron Rodriguez, an expert in business optimization, explains how to implement process atomization for overall improvement.

“When we talk about process automation, we usually think of robotic systems that can replace humans in the most tedious and repetitive tasks. But in reality, it is, and should be, much more than that,” Rodriguez points out. “The new applied software systems make it possible to optimize multiple operational points of the company while minimizing the margin of error.”

Process automation includes very diverse areas of activity. From marketing and sales, developing campaigns and KPI analysis, to human resources, dealing with recruitment and selection management. Other activities to highlight are financial administration: generation of electronic invoices, payment to suppliers, payroll management, or the management of processes linked to business operations, such as production or logistics. “Considering the whole process in a comprehensive and integrated way, like transversal, is essential for the automation to be fully efficient,” Rodriguez asserts.

It is important to consider which tasks or processes are susceptible to automation, as each company is different. We can group these tasks according to the functions they obey and by the most characteristic processes in any company: Marketing and sales processes, campaign development, and KPI analysis. Human Resources Management, for the organization of personnel and the performance of recruitment and selection tasks, among others.

Automation of administration and finance processes (generation of electronic invoices, payment to suppliers, payroll management, etc.). Processes linked to business operations: related to the areas of production and logistics. Of course, there may be many other areas or departments whose activities can be automated, but these are really the most important ones.

To implement process automation, it is important to implement an automation process that opens up many opportunities, but at the same time, it requires avoiding all the risks involved in acting on the operational dynamics of the company. It is necessary to entrust its management to an expert. Rodriguez recommends considering these preliminary phases:

First, the key information must be defined and the activities carried out by the company must be analyzed. To this end, it is essential to draw up a scorecard specifying the duration and purpose of each task, the employees who perform them, their scope, etc.

Then it is important to find the most appropriate RPA tool for the company. There are many alternatives on the market: UiPath, Microsoft Power Automate, etc. Keep in mind that only an expert who is not exclusively linked to one of these tools can objectively advise you on the best one for your company.

Thirdly, it is necessary to set the key indicators, KPIs, of the automation process. “As always, we must set indicators that help us to analyze the impact of the implementation of the tool. These must be applied to each process in accordance with the company’s strategic objectives. The previous experience of the implementing supplier is essential to reach the optimal point of activity as soon as possible,” says Rodriguez.

And finally, it is necessary to prepare everything necessary for the implementation of the model on the chosen platform. The best thing to do is to start with the training of the management personnel in the use of the platform, carrying out a first simulation or test before taking the implementation step.

Once all this is done, it is possible to start the implementation of the process with a guarantee of success. It is very important to consider that the process provides permanent information that must be analyzed and evaluated in order to progress in efficiency.

Aaron Rodriguez explains how businesses can prepare their workforces for the future

History repeats itself over and over again in companies; it is increasingly difficult to find skilled talent in the market. For this reason, many of them decide to bet on the development of the internal workforce. Data provided by the recruitment and outsourcing firm Manpower reveals that 45% of employers in different countries cannot find the skills they need, so 77% of them are willing to help employees to grow professionally. Aaron Rodriguez, an expert in business optimization, gives a detailed explanation of how businesses prepare their workforce for better results in the future.

The specialist indicates that if companies want to stay relevant in a market where the only sure thing is change and evolution, they have to start promoting an internal learning culture, which is focused on professional orientation and offering opportunities to improve people’s competencies.

“Training the workforce is a challenge. For people, it is essential that the companies they work for pay attention to their development and provide them with training. In this competitive world, professionals want to have the tools they need to innovate, adapt and face new risks. They only get that with support from their leaders,” Rodriguez says.

Against this backdrop, companies must learn to prioritize talent. For this reason, Rodriguez has taken on the task of offering different recommendations to prepare the workers who will overcome the challenges of the future:

Lead properly. The people who must initiate change are the managers. It is in their hands that innovation and creativity ‘explode’ to ensure the rapid growth of talent.

“We know that training is a challenge facing companies today, but it needs to be embraced. When leaders start thinking about the development of their people, the results will not only be reflected in talent, but in the fulfillment of organizational goals,” Rodriguez explains.

It is also of utmost importance to understand what employees want. According to Rodriguez, by 2025, more than two-thirds of the workforce in countries like Mexico will be made up of millennials and centennials. This means that companies must personalize training. Given this reality, training must be achievement-oriented and focused on strategies to attract and retain professionals.

People’s capabilities must also be known. Before applying any career development strategy, human resources managers need to make assessments to know what each professional requires. This ensures that talent will really take advantage of the tools provided, not only for personal growth but also for the company’s growth.

Bet on soft skills. Organizations must fine-tune their talent strategies to ensure that soft skills are never lacking in talent. “It is true that they are the most difficult to develop, but not everything has to focus on technical skills; companies need people who take risks, know how to lead, and are innovative. Reasoning, the search for information, and specialized skills are something they should have already acquired with experience. That’s why we have to work on the soft part,” Rodriguez adds.

Allow people to improve technology. Companies must continuously improve the competencies of their workers and create talent. Ideally, they should evaluate and reassess the skills they need to ensure that human talent complements automation, not vice versa.

“In a not-too-long period, the 4.0 revolution is going to change the labor market. Undoubtedly, process automation will eliminate some jobs, but this does not mean the disappearance of talent. On the contrary, it is an opportunity for companies to boost human talent, to such an extent that their creative and innovative capabilities are the right complement to technology,” concludes Rodriguez.