Aaron Rodriguez discusses what entrepreneurs need to open a business in Panama

The direct experience of an entrepreneur in Panama is the best report to evaluate why it is a good idea. The reasons are many, at least as many as the advantages that the Republic of Panama offers to entrepreneurs from all over the world. Learning about entrepreneurship implies investigating all those social relationships that generate entrepreneurial initiatives in people. Aaron Rodriguez, an expert in the business world, explains why choosing Panama is an ideal strategy, and what is really necessary in order not to fail.

First of all, Panama allows the anonymity of the shareholders. Secondly, the Panamanian government offers everything necessary to open an offshore company, that is, a company that does business outside the territory in which it is registered. At the same time, it enjoys the benefits that reduce or eliminate the tax burden. It moves within a jurisdiction favorable to entrepreneurship both in controls and all the bureaucratic and accounting delays to which many are accustomed in other countries.

Rodriguez has decided to dive deep on to what is important and try to explain why Panama is considered one of the most attractive tax havens for entrepreneurs from all over the world and has really proven to be the ideal place to establish a new business. For almost a century Panama has been considered the best friend of businessmen and one of the largest financial centers in the world.

“If we add to this the relatively low living and labor costs, when we disembark at Tocumen airport, we can be sure that we have made the right decision,” Rodriguez points out. “Many have asked me if it is convenient to start a new business in Panama. First, Panamanian companies are completely tax-exempt. Second, they don’t have to file tax returns and financial statements. Third, they have no limits on directors, who can reside everywhere in total anonymity. Should that be enough?”

If there is a tax, it is called the Flat Tax and is a compliance due once a year, starting in the second year of the company’s life, and is equal to just over $450. Nothing to worry about, in short. Taking this into account, actually, the answer is enough for many to continue their business tour in the most famous tax haven in the world.

An offshore company offers several advantages, both from the point of view of bureaucratic and legislative obligations, as well as from the tax point of view. Opening an offshore company in Panama costs very little, just over $1,000.

With an offshore company, it is possible to hide assets, accounts, investments and real estate in case it is necessary, for example for a financial seizure or an expensive divorce. It also protects your assets both domestically and internationally, thus avoiding foreclosures and seizures.

“Panama is a country that offers opportunities for all entrepreneurs,” Rodriguez explains. “Fueled by foreign direct investment and its import and export market, Panama is the best choice for companies looking to expand their presence in Latin America, and international companies looking for an offshore location to house their assets and protect their business in uncertain times.”

Panama has grown at an unprecedented pace over the past years. From 2013 to 2018, GDP per capita increased from $11,841 to $15,090, and its GDP nationwide increased by a third, from $45.6 billion to $61.8 billion. The country, on average, is growing at more than 5% annually and several new infrastructure projects, such as the additional Panama Canal bridge and the Colon Urban Regeneration scheme, are boosting the economy and encourage foreign direct investment (FDI).

At a time when business leaders have to fight through a bureaucratic treadmill to launch their startups, it is good to know that there is at least one country where it is easy to incorporate a company and start a new international experience. Panama is unique in that it makes it possible to register a business in about two weeks and there is no need to physically be in the country during or after the incorporation process. In fact, several high-profile entrepreneurs have never visited the country, but have managed to build successful businesses worldwide and record hundreds of millions of dollars in profits.

With so many Latin American startups placing the territory on the world stage, this is a great time to start a new venture in Panama. Thanks to its growing tourism sector, endless real estate projects, increasing agricultural exports and an impressive banking and financial sector, there are several key industries to consider when expanding to Panama.

Aaron Rodriguez offers proven sales strategies that will help any business succeed

How well you plan your sales strategy is what will make the difference between a successful startup and one that fails. It is important to know how to follow-up in a professional manner. This will make a big difference in your long-term revenue. This covers everything, from expanding your email reach to niche marketing. Aaron Rodriguez, a well-known entrepreneur and process expert shares his top-rated strategies to engage and maintain clients.

Entrepreneurs and salespeople often implement a sales strategy that doesn’t address the key ingredient. Customers will abandon you if this happens. If you only focus on the price and benefits of the product or service, you will lose the connection with your client. If you don’t take the time to get to know your client, it is impossible to solve their problem.

It is important that your business system clearly defines the problem you are trying to solve. Rodriguez advises, “Do your best to understand your prospects’ needs before you start talking about how this might benefit them.”

People want results, not just products and services. Now it’s time to clearly explain how and what your prospect will get. The end result is value.

Focusing on niche markets with problems similar to yours can help you increase your outreach. Instead of reaching out every organization, you should focus on a few customers.

During business conversations, you will likely encounter new problems or unique requests from potential clients. This is a good thing as every organization you work for has a clear structure and inward processes. Rodriguez says, “You have to be flexible. It is important to remain positive and not assume you can solve each customer’s problems. You must be flexible enough to adapt your sales strategies as necessary.”

It is a smart idea to integrate lead scoring, a system that ranks prospects, into your business process if you have a lot of leads. Lead scoring allows for quick organization of prospects based upon the highest chance of closing the deal.

If you feel that you cannot give a presentation or demonstrate something, don’t lose heart. Instead, identify the problem and solve it. It can backfire when you ask your audience directly for clarification. They might be afraid to admit they are not competent. Ask for clarification. Offer to clarify information or provide examples to help ease their minds. It is important to convince the customer to purchase.

Once you’re certain that you have the right person to contact, it’s time to close the deal. It should be one that grabs attention and keeps prospects interested in your solution. If you spend too much time or energy talking about your company, your solution, customers that you have worked for, and why they should join your team, you risk losing your prospect.

Don’t give a pitch, or give a speech. Tell a story. This will draw the attention of decision-makers and give an example of the service or product’s real-world benefits. Storytelling is an excellent sales strategy. Stories keep us engaged and increase our ability to absorb information. This will result in greater sales.

These strategies can help you succeed in your business, no matter if it is a new startup or an improvement to an existing one.

Aaron Rodriguez discusses the benefits artificial intelligence gives eCommerce

It seemed like science-fiction, but it is already a reality in many sectors. Artificial intelligence (AI) is an unstoppable market, and it will be difficult to conceive the future without its development. In fact, it is already impossible to understand today’s world without intelligent technologies. It makes life easier without many realizing it, even when it comes to online sales. AI in eCommerce is here to stay and to satisfy the eagerness of many companies to stay ahead of their competitors. Aaron Rodriguez, a specialist in finding resources to optimize a business, discusses how eCommerce can improve its operations by bringing AI into the equation.

In the age of omnichannel, eCommerce is now one of the preferred sales channels. In addition, online shopping is a solid alternative that promises to leave traditional systems behind. As a result, online companies are looking for new ways to continue to beat their own brands and improve the reach and performance of their business.

New strategies, models and technologies are capable of optimizing online shopping and enriching the customer experience. This is where the big challenges lie: in fields as diverse as logistics and in eCommerce’s ability to get to know users, relate to them and meet their demands.

“If there’s one thing eCommerce generates, it’s a lot of data,” Rodriguez points out. “The more we know about what consumers are saying and doing at any given moment, the more useful it is for our business. The better that information is managed and the better it is leveraged, the more value it will have.”

In this sense, big data is a great ally of online sellers, who now also have the complicity of AI to streamline the management of this immense amount of data and gain a new space within the eCommerce market. Machine learning, on the other hand, allows systems to be programmed to make automatic decisions based on the analysis of large amounts of data. They identify patterns, learn and convert data into predictions.

According to Rodriguez, there are three main areas that concentrate some of the fundamental challenges for eCommerce companies, which directly affect the needs of consumers, the purchasing process and the more or less efficient delivery model for online orders. One of these is the personalized user experience.

AI in eCommerce helps sellers to deliver personalized shopping experiences thanks to the analysis of customer consumption patterns. The key is the quality of the data available and the ability of each company to examine the data effectively.

It is a matter of knowing consumers better and better, of segmenting the target audience and of establishing profiles that make it possible to design exclusive campaigns and messages for each customer based on their habits and preferences. This includes search history, virtual interactions, purchases and similarities with other customers.

Deep learning is a subcategory of machine learning, a technology that seeks to mimic the human brain, process large-scale data sets and create patterns for decision-making. It recognizes behavioral norms, attitudes, tastes, intentions, preferences and allows personalized and more accurate recommendations.

“eCommerce relies on algorithms, which learn by doing and intuition from experience what the outcome of the buying process will be,” Rodriguez explains. “Companies react earlier and automatically. They optimize the customer’s online journey, make it more attractive, more comfortable, and tailored to their real needs.”

Another function of AI applicable to eCommerce is customer service. Again, technologies that mimic the functioning of the human brain come into play, automated computer systems capable of solving problems without the need for human intervention. In this case, AI in eCommerce offers natural language processing systems that are already applied in areas of customer service and sales support, for example, through social networks.

Chatbots are increasingly able to simulate smooth, accurate and natural conversations over the Internet with flesh-and-blood users. They automatically learn from their interactions with customers and hone their skills. They represent an economical and efficient alternative, allowing the implementation of virtual assistants to manage orders, resolve doubts, provide guidance during the purchasing process, collect payment for products, and prepare market reports.

And finally, there is logistics. “Quality and speed in the delivery of an online order are key for eCommerce. AI in eCommerce provides increasingly powerful algorithms and applications to detect consumption patterns, perform a predictive analysis and design sales and merchandise replenishment strategies adapted not only to consumer demand but also to the interests of the company,” explains Rodriguez.

In this field, companies are investing in machine learning technology and robotic process automation. On the one hand, they acquire platforms with learning capabilities to classify data and anticipate customer decisions. On the other, they automate human tasks to make the most of employees’ talent in more strategic and creative areas.

Aaron Rodriguez discusses the reasons why SEO is important for digital marketing

It is well known by all that to obtain a good return on investment in terms of marketing, you must follow a planned strategy according to the objectives of each company. To reach present and potential customers who surf the Internet every day. Of course, that investment is not only made in economic terms. Efforts to optimize a website also have a lot to say when it comes to attracting traffic. In today’s lines, we talk about the benefits of using SEO and SEM in the digital strategy. Aaron Rodriguez, a business improvement expert, explains why SEO is a required component of any digital marketing strategy.

SEM (Search Engine Marketing) is paid advertising that is done in order to promote a website in search engines. SEO (Search Engine Optimization) is the positioning in organic search. SEO and SEM have as their main objective to improve visibility in search engines. Of course, one and the other have significant differences. SEM is a pay-per-click (PPC) service, while SEO improves the search result without having to pay for it. On the other hand, with SEM, such results can be achieved relatively quickly, for SEO, it would be necessary to implement a more long-term strategy as well as have the website perfectly optimized.

If, for example, we create a landing page for a certain time, the ideal is to apply an SEM strategy so that it gives short-term results during the campaign. On the contrary, the website of the brand in which it is presented, its services, a blog with valuable content is managed, etc. we would fundamentally need a more long-term strategy of organic positioning. However, in certain campaigns, the results with SEM are increased.

According to recent studies, PPC has a slight advantage in terms of conversion rates as it gives direct control over visibility. Explains Rodriguez, “The CTR, or Click Through Rate, is the ratio that is obtained by dividing the number of times an ad is clicked against the number of times that ad is shown. It is the metric that gives us to know the relevance that an ad has for the user.”

The larger the budget invested; the more options will be to improve visibility in the search engine. SEM, as you well know, is based on bidding for keywords. As for organic search, time and effort is the only thing THAT SEO asks for to achieve good results. The keywords or keywords, the contents of the web. Its updating and structure. They are part of the SEO strategy, and this depends to a large extent on the results that will be obtained.

SEO positioning is achieved through keywords, among other elements. In this way, if we manage to position our website with the right keywords, the traffic we will obtain will be much more qualified. Our contents and the copies used will respond to the searches of users and potential customers.

As for SEM, some of its main advantages are that we can choose the message and creativity that will be displayed. This allows us to optimize the campaign according to the results that are obtained. In addition, in SEM, we can segment and determine that the campaigns appear exclusively to a certain audience.

Thanks to segmentation, we will reach our target or target audience more easily. The CTR is the ratio obtained by dividing the number of times an ad is clicked against the number of times it is displayed.

Organic results are more likely to be clicked. According to a study by New Media Campaigns, organic results are 8.5 times more likely to be clicked than paid search results. Without forgetting that sponsored ads allow us to bring highly segmented and quality traffic to our website. In addition, it gives us a real-time, measurable and quantifiable follow-up to be able to take actions for improvements in order to optimize the campaigns. Once again, if we combine SEO and SEM, we will have the ideal strategy.

There is also an additional benefit of improving brand awareness that derives both from following a digital strategy in SEM and, of course, in SEO. Successfully locate ads in paid search results and also appear in organic results. This will help reinforce the message and improve brand visibility. The result: consumers will trust the company and its services; they will know it better.

Adds Rodriguez, “We can say then that SEM shakes hands with SEO. The first of these is key to publicizing a brand, especially in its origins. And the second becomes imperative to position itself in the minds of present and future users or consumers.”

Within SEO, there are multiple concepts and techniques to take into account. These are ON AND OFF PAGE SEO, Technical, Local SEO, etc. In turn, within the SEM, we must know and understand what is and how the PPC works, the CTR, what are the impressions, or what are the types of concordance that exist.