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Aaron Rodriguez explains how artificial intelligence is innovating business activity in Mexico

The adoption of technologies today sets the tone for further innovation in almost all areas; therefore, artificial intelligence (AI) is a tool that, far from seeming like an idea out of science fiction movies, is an innovation capable of moving entire industries. Aaron Rodriguez, a specialist in business optimization through different resources, explains how AI can become a game-changer in Mexico’s business activity.

Its presence may go unnoticed, but the truth is that it is becoming part of our daily lives and growing rapidly. In that sense, IA opens at least three important avenues towards the country’s growth. First, it can create a new virtual workforce; it is what we call intelligent automation. Second, it complements and enriches the knowledge and capabilities of the current workforce and physical capital. And finally, it drives innovations in the economy, becoming a catalyst for broad structural transformation.

According to Rodriguez, the level of adoption of IA in Mexican companies compared to other countries in Latin America and the rest of the world is below average, with Brazil and Argentina being the leading countries in the implementation of the technology. He highlights that the challenges of innovation have never been so great to respond efficiently to social requirements.

“A clear example is the humanoid robots that are already being used in schools, nursing homes, offices, and retail that want to improve customer experience and optimize labor, as they have voice interaction, voice control, and navigation, among other functions,” Rodriguez explains. “Currently, the Type III robot from Gesedig, a digital service management company, is deployed in more than 100 organizations around the world.”

According to the specialist, organizations need to reengineer the experiences that link people with technology. This must be done with a more human focus since only a small number of the workforce in Mexico is prepared for collaborative, interactive, and explanatory systems based on artificial intelligence.

Rodriguez points out that Mexico could increase its gross domestic product (GDP) growth rate from the current projections of 2.4% average annual growth until 2030 to levels ranging from 4.6% to 6.4%. This boost could be accompanied by an increase in productivity and the demand for more qualified workers.

According to this scheme, the business services industry would benefit the most, with 9.4 million new jobs or the equivalent of new working hours (109% additional jobs in 2030). However, Mexico has several areas of opportunity in this area caused by deficient government frameworks and institutions, weak research ecosystems, and limited access to capital for companies.

Although only 39% of the companies that are already implementing these types of systems have trained personnel to use them, in a few years, the workforce will be made up of machines and people, and the latter will need to have new skills that are purely human. Rodriguez says that “if human-machine collaboration is key, then it is clear how necessary training is, so companies are invited to invest in their people.”

“Companies must increase their commitment to applied intelligence, which is nothing more than the ability to rapidly deploy smart technology and human ingenuity in all parts of their core business to ensure growth,” Rodriguez adds.

The expert finally highlighted that 38% of companies see benefits in AI but still do not work with it, even though robots and technology are part of the deep transformation that Mexico requires. It is no secret that this type of technology has become a key point for many industries today. Being at the forefront has always been important in order to succeed, and business activities in Mexico could benefit greatly if it begins to give a higher priority focus to AI.

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