Organizational culture is the company’s personality, its way of being, and acting. Each company has very particular practices, beliefs, values, and ways of acting, which at the end of the cycle, helps the consumers of its services or products to identify them easily. An organizational culture aligned with the business strategy allows to detect problems in the workgroups or to form teams with a positive and clear ideology for the good functioning of the organizations. Organizational culture has a great impact on motivation, satisfaction, and productivity within the organization. Aaron Rodriguez, an expert in the development of strategies to achieve internal objectives, explains why organizational culture is relevant in order to have better development in the company.
An organizational culture drives purpose and sets clear expectations. This encourages and motivates employees to be more involved in their jobs and with each other. This also results in high levels of employee engagement which increases productivity. It is difficult to ignore the positive atmosphere created by strong connections to your organization and its employees.
“People who feel valued and respected in an organization are less likely to leave,” Rodriguez asserts. “That’s why organizations need to foster a winning organizational culture that supports their core values and mission statement. Happy employees mean less turnover, which saves organizations time and money in the hiring process. Organizations that achieve a strong culture should take steps to maintain and improve it.”
Employees who have the tools and resources they need to succeed can increase productivity and improve performance. The organization’s culture influences the way people work together.
An organization’s organizational culture represents its public image and reputation. People make assumptions about organizations based on their interactions inside and outside the organization.
If the business lacks a strong organizational culture or has a weak image, audiences may hesitate to relate to the organization or anyone associated with it. Organizations with a strong brand identity tend to attract more business and job candidates with similar values that support their mission.
“Not all organizations have the power to transform ordinary employees into total brand advocates, but those with a strong organizational culture do,” Rodriguez says. “Organizations that acknowledge their employees’ efforts, celebrate team achievements and give credit to them for their successes are more likely than others to notice a shift in employees. Employees feel more accomplished.”
People who are excellent at their jobs and know the value of their skills often leave negative work environments where they feel undervalued or unappreciated. Organizational culture builds a high-performance culture that empowers people’s work within the organization, resulting in a positive experience for employees overall.
Organizations with strong organizational cultures rely more heavily on onboarding to help train new employees. New employees can access the right resources and make a smooth transition to their new roles by using onboarding programs that include training, orientation, and performance management. This helps employees retain and be loyal and decreases frustration when they don’t have the right information.
“Organizational culture improves workflows and guides decision-making. It helps teams overcome ambiguity and barriers,” Rodriguez says. He adds that team members who are more informed about processes are more likely to be motivated to complete projects.”
A clear culture that unites employees and encourages structured work environments is key to enabling people to work together with purpose. A good organization based on values and norms allows each of a company’s employees to identify with them and maintain positive behaviors within the company. It also helps employees increase their productivity and gives a good image of the place where they work, which means successful employer branding of the business in the marketplace.