2020 was a turbulent year, and now everyone is facing 2021 with a lot of optimism. As a result, some trends will take hold throughout this year. The current context has had a clear and resounding influence on the type of trends that are making headway in this area. Teleworking, social distance and the fact that offices have become empty have allowed technologies that were not yet incorporated into the day-to-day work of companies to become essential. Because of this, Aaron Rodriguez, a business management expert who has advised numerous companies across Central America, points out which are the most important trends in people management for this year.
To begin with, working in cloud environments has been one of the biggest enablers when it comes to team mobility and allows access to files or tools regardless of location. “To put it simply, the cloud is a set of remote servers where the information and data we find on the Internet is hosted,” Rodriguez explains. With this technology, all the functionalities in charge of human resources can be accessed digitally. This technology, which is already being implemented in most of the companies in the sector, makes it possible to leave behind the concept of presence.
Returning to the concept of face-to-face, distance leadership will also be imposed on face-to-face leadership. This type of leadership will have to adapt to the new normality and enact different characteristics. High knowledge in virtual tools, trust in the team, total transparency, agility in responses, clear expectations, and orders are some of the main characteristics that a remote leader must promote to achieve the involvement of his team and collaborators.
Consolidation of employee branding is a trend that has started to take place. A happy and motivated worker is a productive worker, involved and aware of the company. Employee branding is a good resource for companies to communicate their culture and values through the employees themselves, who become brand ambassadors in a natural and voluntary way, facilitating the attraction of the talent that best fits each organization. The fact that they are the ones who share the company’s messages and campaigns, and above all that, they speak positively about their work environment, is a plus of credibility and trust towards the user.
On the other hand, the welcome processes are very important moments for employees. A correct adaptation process, so that the employee does not feel disoriented and knows the processes and obligations of his position can be the difference between success or failure. With the current scenario, these processes have migrated to the digital environment, leaving aside the face-to-face processes that were carried out until now. Rodriguez states, “Techniques such as gamification with specialized tools and apps, checklists, availability of documents and necessary material online are some of the measures to achieve successful digital onboarding. The key is to create a rewarding and enriching experience for the worker and make them feel comfortable and confident.”
There is no doubt that Big Data is here to stay. The management and analysis of large amounts of data allow companies to know their environment better, but also to know themselves better. In this way, Big Data allows us to improve the management of people by knowing better the state of the team, optimize the selection of talent or evaluate the performance and productivity of workers. Big Data is still a developing technology and promises to offer a wide range of solutions and information in the very near future.
Lastly, collaborative networks are an extremely important trend today. This refers to environments formed by people sharing space on the network where they collaborate towards a common goal. It is carried out by exchanging ideas and information. Compulsory distancing has led to an increase in this type of synergy. “Collaborative work stimulates aspects such as creativity, transparency in work and honesty. A way of replacing face-to-face group work adapted to the new times,” Rodriguez explains. It is very likely that these ways of working will continue to expand and evolve to offer more and more features and options to optimize collaborative social networks, which are still in their infancy.