To know the eCommerce 2022 trends, we must go back to the phenomenon of 2020, it was a decisive year for the change in eCommerce, people were forced to have to buy their supplies through the Internet and companies, also forced by the context of the pandemic, had to adapt to continue offering their products or services on online platforms. Aaron Rodriguez, a specialist in the subject with years of experience, offers relevant information about the trends that can be expected in eCommerce next year.
The world, by emergency and necessity, moved from physical to virtual shopping, all markets and sectors that were lagging behind had to make the leap to digital transformation and those who could not do it ran the risk of disappearing. Investment in technology was decisive in order to get ahead during 2020 and 2021.
“We lived the evolution from eCommerce to marketplace, passing through voice assistants, to new strategies to prioritize customer retention, after the arrival of Covid-19 companies were required to continue to maintain an accelerated pace of digital maturation,” says Rodriguez. “As we knew it, traditional commerce could no longer function, so adapting to automation was for some companies the only way to survive. Websites stopped being primarily about reporting company values, and became the storefront, waiting room, fitting room and shopping site.”
From the acquisition of food, toiletries, clothing, footwear, pet food, the necessary had to be moved to automation. A challenge for companies and website design agencies that have had to adapt to the new way brands must connect with audiences in a digital world, also understanding that not all websites are built equally.
Ecommerce operations that will take the next leap in strategy will generally look in the direction of a marketplace. A marketplace is a website or application where you can find different brands and people functioning as sellers and sharing the same online commerce platform.
Rodriguez points out another important eCommerce trend, perhaps central, since technology is fundamental in this evolution, the development processes and scalability of eCommerce platforms require code writing and a strict system of requirements, on the other hand, the so-called low code development offers easy to use platforms that allow implementing functionalities and features quickly without major code adjustments. It is about reducing the involvement of traditional code writing and replacing it with other intuitive processes (such as content management).
And as one more trend, augmented reality, we talk about “a major game-changer for online shopping. “With this type of technology, users can live a shopping experience close to the face-to-face, since they can better visualize the object they want to buy,” Rodriguez explains. “Industries such as furniture production and home décor are an example of the sectors benefiting from this technology.”
Amazon remains the eCommerce leader, with an estimated 2.73 billion monthly visitors. eBay, on the other hand, dominates categories including electronics, cars, apparel, collectibles and more, through auctions, directly from brands, or through verified sellers, with free shipping on many items. And then there’s Walmart, with an estimated 468.96 million monthly visitors in the US, even offering a Walmart-branded credit card for customers to save even more on their purchases.
In 2022, the trend in eCommerce will definitely be to live an experience that is responsive, transcends borders, and is diverse, attractively priced and trustworthy.