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Aaron Rodriguez offers strategies for using social media to improve marketing activity

If a person has a business, he or she cannot rely only on traditional advertising to achieve the necessary momentum to develop in the market. More opportunities are needed to get the right positioning for their business, and these opportunities can be found in social networks. Virtual platforms are a fast, simple, and cheap way to bring more people closer to a business. Aaron Rodriguez, a marketing and business process improvement expert, provides different strategies on how to use social networks properly to obtain wonderful results in the marketing activity.

If it was already known that social networks are a fundamental tool for boosting a business, what it is needed to know is how to use them profitably. The closest thing to social networks that people used to know in the past was to establish relationships with customers through the classic email, which could take up to days to get a response. Today, however, with the use of social media profiles, you can contact customers directly, learn a little more about their information, find out who their contacts are and other relevant information to establish connections with them.

“Currently, we have an endless number of social networks on the Internet; however, to promote our business, we must know how to choose which ones to use for best results,” says Rodriguez.

As part of the most important social networks in the market today, you can find Twitter. Twitter is the fastest way to communicate with your customers. Here you will find followers, and it is to them that you should direct your publications. Posts are relatively short, so always try to attract attention quickly and appropriately. Remember that Twitter allows you to manage your brand, and you can use it as a test platform to start your business.

Facebook has been relevant for quite a few years now, and this social network is the one that your business must have. Facebook offers the owners to create a page for their business. This fan page will allow them to get closer to their customers and interact with them shortening the barriers of time and distance. Your fans will be able to contact you through this page and will be aware of your updates. You can also promote these pages to reach a much larger audience.

Through Instagram, you can generate a concept of your brand to your followers. Remember to share images that portray a unique moment, for example, a celebration for the anniversary of your business, the opening of a new store, and you can even organize contests for your followers to share the best photos with the experience in your business.

“Constantly interact with your audience through all the social networks you have available. This is a good way to show interest in opinions, suggestions, or even complaints about your business. If your audience does not receive a response to their actions, you will end up driving them away from your social media pages,” explains Rodriguez.

One of the ways to attract the attention of your customers is to offer them exclusive benefits for followers, friends, or fans on social networks.
Take advantage of offers or discounts through these platforms, organize contests so that they replicate your content and, therefore, your brand. On the other hand, it is important not to limit yourself to talk only about your business on social networks. You can also alternate posting content of general interest, such as current events, news, events that have to do with the line of your business. This way you can capture the attention of other users, and bring them closer to your brand.

Once you understand all these strategies, you will know the perfect way to set your business on the path to success. Boost your business through social media and put together the right strategies according to your needs and expectations.

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